Criteria by pathway
Review the information relevant to the participant’s role.
ELIGIBILITY & SELECTION
Start where you are.
Build the next step together.
Share your business need and the information you have today. Thai businesses can express interest while building their export preparation; the review helps identify relevant next steps.
Evidence-led reviewHuman curationMutual acceptance
Selection is a programme-fit decision. It does not certify a business or guarantee meetings, hosted benefits or commercial outcomes.
Core tuition included · accepted S00–S03
Start where you are. Build your next step.
You do not need every export detail ready to express interest. Share your business and the areas you want to develop. Accepted Suppliers in S00–S03 receive Core tuition for preparing products, software or integrated offers. Further courses are priced separately.
SAN Export B2B Deal Ready – Core · Core reference value THB 12,900 / company · up to 3 peopleYOUR PATHWAY
Two pathways. A shared standard of relevance.
Choose your role to explore the essential information and the evidence that strengthens your profile.
International & Thai Buyers
A clear need and the authority to act.
For owners, procurement, operations, engineering, IT and business-development representatives with a real resale, internal-use or partnership need.
Essential information
- Verifiable company and professional identity.
- A decision-maker, sourcing lead or authorised representative.
- A clear buying purpose, business problem, relevant offer types and intended timing.
- Availability for the agreed programme and a commitment to respond and follow through.
Evidence that strengthens your fit
- Commercial context and a realistic price or budget range.
- Demand linked to the 4 core + 1 selective industry scope.
- A clear target market, channel or partnership objective.
- Willingness to review profiles and accept matches by mutual interest.
Manufacturers, developers & authorised providers
A credible offer and the ability to deliver.
Yes, when the offer serves a relevant 4+1 industry and the business meets programme criteria. Manufacturers, technology developers, service providers and authorised Suppliers should describe their actual role and delivery rights.
Essential information
- A verifiable business and an authorised representative.
- Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
- A relevant 4+1 application and accurate company and offer information.
- An authorised contact; relevant pricing, delivery or implementation information as preparation progresses.
Evidence that strengthens your fit
- Relevant certifications, test results and compliance evidence.
- Export experience or a credible export-development plan.
- Evidence for differentiation, any innovation claims and a credible development plan.
- OEM / ODM and Packaging are capabilities or related services within the appropriate industry.
INDUSTRY FOCUS · 4 + 1
Find your place in the 4 + 1 focus.
Product use, evidence and buyer need guide the category conversation.
01Wellness, Health, Longevity, Eldercare & HealthTech02Food, Functional Nutrition, Herbal, Nutraceuticals & FoodTech03Pet Food, Pet Care, Pet Products & PetTech04Beauty, Personal Care, Cosmetics & BeautyTech+1Selective: Lifestyle, Home, Sustainable Consumer Products & HomeTech
OEM / ODM is a cross-industry capability. The selective lifestyle pathway requires a relevant buyer need and evidence of fit.
GROW WITH SĀN
Choose what you want to build next.
Start with one to three priorities. Your preparation plan takes shape as you choose.
SAN EXPORT GROWTH PATHWAY · CORE
Explore Core & further coursesCore tuition included · accepted S00–S03
Core reference value THB 12,900 / company · up to 3 people · online group learning
WHAT WE REVIEW
Look beyond the company profile.
Six dimensions help the team understand a potential match. Explore what each one means in practice.
The diagram shows review topics, not scoring weights. Detailed scoring and thresholds are not published here.
01 / 06
Identity & authority
Know who represents the business and what they can decide.
BUYER
One Buyer company may have several needs, with different users, evaluators and decision-makers. Interest in a product does not establish demand for every technology offer.
SUPPLIER
Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
Useful evidence
- Company profile and website
- Role, business contact and relevant authorisation
02 / 06
Demand & market fit
Connect a specific need with a relevant offer.
BUYER
What do you need, for which market, and why now?
SUPPLIER
Which buyer need does your product address, and what makes it relevant?
Useful evidence
- SĀN Products & Solutions Catalogue
- Target market, channel and customer use
03 / 06
Offer & delivery capability
Understand what can realistically be supplied or sourced.
BUYER
Which samples, equipment or software Demo and evidence do your teams need?
SUPPLIER
Can you explain the offer, rights, supply or implementation capacity and relevant support?
Useful evidence
- Product evidence, technical specifications, Demo or service scope
- Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
04 / 06
Commercial readiness
Make the meeting useful with realistic commercial context.
BUYER
What are the expected volumes, timing and budget or price context?
SUPPLIER
Which product price, subscription or service model and delivery timeline can you discuss?
Useful evidence
- Volume, MOQ, pricing context and lead time
- Relevant trade terms and next-step expectations
05 / 06
Quality & compliance
Identify the evidence and requirements relevant to the product and destination.
BUYER
Which quality, labelling or market requirements must a supplier understand?
SUPPLIER
Which relevant certifications, test results or compliance documents can you provide?
Useful evidence
- Relevant certificates, tests or compliance documents
- Known gaps and a credible plan to address them
06 / 06
Commitment & follow-through
Make room for a relationship that continues after the meeting.
BUYER
Who will review proposed matches and progress samples, quotations or trials?
SUPPLIER
Who owns the next action and can maintain contact after the event?
Useful evidence
- Authorised contact and programme availability
- An owner, next action and intended follow-up timing
S00 · SELECTED OPPORTUNITY TRACK
S00 looks for potential that can develop.
A selective pathway for Thai businesses with a relevant offer, a credible development ambition and a team ready to turn opportunity into sustained progress.
Start with a concise development note: where the product is today, what you plan to improve and who will lead the work.
Differentiation & market value01
Review customer value, market fit, delivery capability and the potential for repeat purchases or wider use, supported by evidence from each business.
Innovation & improvement02
Substantiate innovation or improvements in a product, device, software, service or process. Not every offer is automatically an innovation.
A longer-term development plan03
Describe the next development priorities, intended market and practical milestones beyond the event.
Quality & production readiness04
Share relevant evidence, realistic delivery capability and a plan for remaining gaps.
Alignment with buyer demand05
Connect the proposed product with a specific need, category and route-to-market opportunity.
A team ready to follow through06
Identify who will own improvements, answer buyers and progress the agreed next actions.
Requesting S00 consideration is not automatic selection or a free place for every applicant. Scope and benefits follow the formal selection and written offer.
YOUR PREPARATION CHECK
What can you prepare today?
Six practical questions for your selected role. Your answers create a preparation list, not a selection score.
Your role
0 / 6 answered
This checklist is kept only while you use this page. It is not sent to the team and does not reserve a place or hosted benefit.
FROM INTEREST TO CONFIRMATION
How the review moves forward.
Information may be clarified at more than one stage. Each relevant match still requires acceptance from both parties.
- 1
Submit interest
- 2
Check completeness & identity
- 3
Review fit & readiness
- 4
Clarify / request evidence
- 5
Shortlist relevant profiles
- 6
Confirm mutual interest
- 7
Confirm terms & schedule
Participation confirmation, commercial offers and matching acceptance are distinct decisions. A preferred package is not assigned automatically by this checklist.
STATUS GUIDE
Understand what a status means.
Select a status to see what it means and the next useful action. This is a guide, not a live application tracker.
Clarify
More information needed
The team needs further information or evidence before it can complete the review.
Your next action
Respond to the specific questions and explain any documents that are still being prepared.
Review
Qualified for further consideration
The profile meets the baseline considered at that stage. Final participation, matches and benefits still need their own confirmation.
Your next action
Keep your profile and availability current, and review any proposed next step from the team.
Availability
Reserve / waitlist
The profile may be considered if relevant demand, programme capacity or a suitable opening becomes available.
Your next action
Confirm your continuing interest and keep the team informed of any changed availability.
Conditions
Conditional selection
Selection depends on the stated clarifications, evidence, availability or other written conditions being satisfied.
Your next action
Read the conditions and the response deadline before making travel or commercial commitments.
Written offer
Official offer / terms issued
The applicable scope, fees, benefits and acceptance requirements are shared in writing. Receiving an offer is not the same as accepting it.
Your next action
Review the details and complete the stated acceptance steps if you wish to proceed.
Prepare
Final confirmation
The programme issues written confirmation of the approved participation scope. Individual meetings and hosted arrangements follow their confirmed terms.
Your next action
Prepare against the confirmed schedule, document list and agreed support arrangements.
Next opportunity
Not selected / review expired
The profile does not progress in this round, or the response window has expired. This does not amount to a certification judgement about the business.
Your next action
Ask which information could be improved and whether an updated enquiry may be considered in a later round.
CLARIFY & PREPARE
If the review needs to pause.
Clearer information often makes the next conversation easier.
Information is incomplete or unsupported
Provide the missing information or explain when it will be available. Do not replace evidence with an unsupported claim.
The demand or offer is not specific enough
Add product categories, specifications, volumes, intended use and realistic timing.
Current buyer demand or category fit is limited
Clarify your relevant market and product use. The team may suggest a later opportunity where the fit is stronger.
Capability, compliance or timing needs clarification
Share the current evidence, limitations and practical actions to close the gap.
An authorised contact or response is missing
Nominate the right representative and respond within the communicated review window, or ask about the next available round.
HOSTED SUPPORT · SEPARATE REVIEW
Participation and hosted support are reviewed separately.
A place in the matching programme does not automatically include airfare, accommodation, dinner, transfers or the 17 December journey. Approved support follows your written confirmation.
Buyer profile & demand
Programme commitment
Route fit & capacity
Approved written terms
OUR REVIEW APPROACH
A consistent approach to each profile.
These principles guide how the programme reviews information and communicates the next step.
Human review
Use evidence and context; address potential conflicts of interest.
Clear clarifications
Explain what information is needed and the expected next step.
Appropriate information access
Share relevant details within the agreed purpose and permissions.
ELIGIBILITY FAQ
Frequently asked questions
A few useful answers before you begin.
Need help with your profile?
Ask the programme teamCriteria & preparation
Who can express interest?
International and Thai Buyers with a genuine sourcing or partnership need, and Thai businesses with a relevant product or capability, may express interest. Submission starts review; it does not confirm selection.
How are Buyers and Suppliers reviewed?
Buyers are reviewed for authority, genuine demand and readiness to engage. Suppliers are reviewed for business identity, product / capability, commercial readiness and relevance to demand. Both sides must be ready to respond and follow through.
Are selection scores or thresholds published?
This page explains public review dimensions. It does not publish internal scoring, weights or thresholds. The six-question readiness check is a preparation tool and does not calculate selection probability.
Can I update missing information?
You may contact the team with an updated profile or evidence, identifying your earlier enquiry. The team will advise whether the information can be considered within the current review window.
Selection & next steps
What if suitable applicants exceed capacity?
Relevant demand, profile fit, programme capacity and readiness guide allocation. Some profiles may be held in reserve or considered for another opportunity. A self-check result does not secure priority or a place.
Does selection guarantee meetings or hosted support?
No. Meetings require relevant demand, mutual acceptance and availability. Hosted support and the 17 December journey are reviewed separately and require written confirmation. Commercial outcomes are decided by the participating businesses.
Can I decline a proposed match?
Yes. Both sides review relevance and choose whether to accept. Respond within the window communicated by the team so the schedule can be prepared around mutually accepted matches.
Does S00 require a finished export success story?
S00 considers relevant potential and a credible development direction, alongside quality, capability and team readiness. Existing export experience can help, but the programme also wants to understand how the product and business can develop. Final selection and terms follow review.
Products, technology & offers
Can equipment, software and service businesses join?
Yes, when the offer serves a relevant 4+1 industry and the business meets programme criteria. Manufacturers, technology developers, service providers and authorised Suppliers should describe their actual role and delivery rights.
Can one profile cover several industries or offers?
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications. One Buyer company may have several needs, with different users, evaluators and decision-makers. Interest in a product does not establish demand for every technology offer.
SĀN CONNECT THAILAND 2026
Start with a profile that tells the right story.
Share your need or capability. The team will review the most relevant next step.